Your Next Customer Just Asked ChatGPT What to Buy. Did Your Brand Come Up?
Juan Cajayon2026-09-10T12:13:35-04:00Open ChatGPT right now. Type “best [your product category] for [your customer’s use case].” Watch which brands it names. If [...]
Founder-Led Sales: Why Growing in Bursts Isn’t Growing
Juan Cajayon2026-08-13T13:43:18-04:00If you're a founder or CEO at a technology company, there's a decent chance you're still the best salesperson in [...]
The Messaging Problem Killing Tech Company Pipeline (And How to Fix It Before It Costs You More)
Juan Cajayon2026-08-11T08:39:40-04:00You've rewritten your tagline four times this year. Your website says one thing, your LinkedIn says another, and your cold [...]
Why Your Tech Company Website Isn’t Converting (And What Buyers Actually Need to See)
Juan Cajayon2026-07-15T16:54:42-04:00Your website gets traffic. Some of it is even the right traffic: real buyers from real target accounts. And still, [...]
Why Your Outbound Lead Generation Isn’t Working (And What Tech Companies Do Instead)
Juan Cajayon2026-05-05T08:52:40-04:00If you're an MSP, SaaS provider, cybersecurity firm, AWS consultant, or ERP implementor, your outbound lead generation has gotten harder [...]
MQL to SQL Conversion Process
Nicol Pasuit2024-11-09T17:35:21-05:00The MQL (marketing qualified lead) to SQL (sales qualified lead) conversion process is a critical component in the sales funnel, [...]
Top 3 Ways to Get Inside Your Prospect’s Head
Peta Cruz2024-11-09T16:00:23-05:00It can be challenging to connect with prospects during discovery calls. You want to figure out whether or [...]
The #1 Way for MSPs to Close More Deals
Peta Cruz2024-11-09T15:58:40-05:00When it comes to selling, prospective clients can oftentimes feel like a salesperson only has one goal-- money. [...]
Increase Lead Generation: 9 Tips for MSPs
Peta Cruz2024-11-09T15:59:47-05:00For IT providers, one of the sales biggest challenges is securing leads. Exceptional lead generation comes from a [...]