A guide to practical inbound marketing tactics to implement now and improve sales.
Sell the Outcome
Peta Cruz2020-09-16T10:48:20-04:00A guide to present your services not as a feature, but as a solution that drives outcomes.
Find Your Voice
Peta Cruz2020-08-18T15:58:30-04:00A guide to assessing your business purpose to better connect to your non-technical audience.
Anatomy of a Blog Post
Peta Cruz2020-08-18T12:48:31-04:00Basic best practices on how to format your blog posts to bring traffic to your website
Brand Guidelines
Peta Cruz2020-08-12T13:31:27-04:00Establish your publication design rules that allows you to create a sense of professionalism and credibility with consistent branding.
Marketing During a Crisis Pt. 2
Peta Cruz2020-07-31T15:14:44-04:00Part two of a two-part document series that gives tips and best practices for marketing during a crisis situation.
Marketing During a Crisis Pt. 1
Peta Cruz2020-07-31T15:15:30-04:00Part one of a two-part document series that gives tips and best practices for marketing during a crisis situation.
Lead Generation Guide
Peta Cruz2020-09-10T14:46:18-04:00Document that gives tips and best practices to IT Pros on creating convertible sale leads.
Get Inside Your Prospect’s Head
Peta Cruz2020-09-10T15:57:44-04:00Tips to understanding your prospects on a deeper level.
